3601

THE BEGINNER'S OPPORTUNITY GUIDE

The "Mail Order" business is not a business of itself, but is

another way of DOING business. Mail Order is nothing more or less

than selling a product or service via advertising and the offers

you send out by mail.

Therefore, to start and succeed in mail order business of your

own, you need just as much, and in some cases, more business than

you would need in any other mode of business.

Remember too there are "good guys" in mail order, and there are

"bad guys", just like in any other business. So, your best bet

for a "proper start" with the greatest chance for success is

after a thorough investigation of the products being offered and

being sold; an analysis of the costs involved to get a fledging

mail order operation off the ground; and a good "sixth sense" of

what your potential customers will buy. You'll need a great deal

of practice, and persistence as well.

Mail Order is over saturated with plans, directories, sales

material and products that have been around for ten, fifteen,

twenty years and longer. Many of these materials were not that

good in the beginning, and yet they're still being sold as "quick

secrets to wealth and fame". This is part of the reason for the

"junk mail" reputation of mail order.

Just a little investigation on your part will show that most

successful people doing business by mail are always on the alert

for "new products" and they quickly add these products to their

own sales inventories as they become available. This is a "must

for success" rule, regardless of whether you do or don't produce

your own products.

It's almost impossible to gain much success with a single

product...report, booklet, book or manual. The best way is to

search around for a number of related products, then, after

arranging "drop shipping" deals with the suppliers of the

products you want to include in your listing along with your own

self-produced product, make up a "catalog listing". It is best if

this is a single 8x11 sheet of paper, printed on both sides,

listing the titles of the reports and/or books you have

available, including your own, with a "tear off" order coupon at

the bottom.

One of the best programs available in mail order today is offered

by Premier Publishers. This company offers you a variety of

circulars, with an order coupon on the bottom of each circular.

At present, they can provide six different circulars, listing

over 100 different low-cost reports and manuals, such as the

report you are reading now. The circulars are grouped according

to price range and subject matter of the reports described in the

circular. There is an open space on the order coupon for you to

insert your name and address. After inserting your name, you can

take or send the circular to the printer of your choice, and have

copies printed in the quantity you need. The next step is to

insert these circulars, along with one of your own product

circulars, in all your mailings. Premier Publishers allows you a

full 50% commission on each sale of items on their circulars.

They will dropship you, keeping your customer's name

confidential, and in no way encroaching upon them. In addition,

discounts up to 80% off the retail price are available to you

when you are ready to carry your own stock, and buy reports or

books in quantity.

This is what you need for a "money-making" start in this

business: a full page circular advertising your own product, plus

another full page circular listing products or titles related to

your primary offering. Premier Publishers advise you to send two

full page circulars; one advertising your own product (if you

don't have a primary product of your own, they'll furnish you a

single book circulars to feature), and another advertising a list

of related products ot titles available to your customer.

Once you start receiving orders form this mailing, you must

immediately acknowledge receipt of the orders and follow up with

other offers. The "follow-up" offer is where most beginners fail.

Either they don't have follow-up materials to send or they just

don't send out these follow-up offers. Here again, Premier

Publishers can provide the material for the follow-up. They can

supply you with a 24 page Unique Books catalog, which list 400

titles for your customer to choose from. These catalogs can be

ordered in small quantities, with your name and return address

already imprinted. To follow-up after receiving orders from your

customers, simply write a short note, thanking your customer for

his patronage, and advising him when to expect to receive his

order, and then include a follow-up offer, such as the book

catalog, in the mailing. And that's how you will build your

business, and attain success in mail order.

But, let's get back to the beginning and help you to learn what

it takes to succeed in mail order. Don't believe those ads that

tell you it doesn't take any money. First off, you are going to

need envelopes: #10 mailing envelopes with your name and return

address imprinted in the upper left corner. You'll also need a

return reply envelope with your name and address on the face of

the envelope with each #10 envelope you send out. These can be

either #6 or #9 return envelopes. Ask your printer or office

supply store to let you inspect samples.

To realize profits of any consequence, you'll need to send out at

least a thousand, preferably five thousand letters per mailing.

And back this up, you'll need a supply of envelopes for your

acknowledgement and follow-up offers. you can purchase imprinted

mailing and return reply envelopes form your local quick print

shop; but for better prices, and with the thought in mind of

keeping costs in line, it is best to shop around for the best

prices. Generally speaking, you'll find the lowest prices offered

by those printer who do business by mail. Look for "printing by

mail" advertisements in all the mail order publications you come

across. Write them for a price list and a sampling of their work.

For envelopes, we suggest you contact any of the firms listed on

the next page for their current prices.

Speedy Printers

23800 Aurora Rd

Bedford Hghts, OH 44146

Pittman Printing

1135 Merrill Ave

Potervilles, CA 93257

National Press Inc.

527 W Randolph

Chicago, IL 60606

Mahair Sales

415 Morris Bridge Rd

Zephyrhills, FL 33599

FOR EXTRA LARGE ENVELOPES

Envelope Converters, INc.

4815 Metropolitan Ave

Brooklyn, NY 11237

Gray Arc

882 Third Ave

Brooklyn, NY 11232

FOR ORDER-MAILING ENVELOPES

New England Business Svcs

500 Main St

Groton, MA 01471

U. S. Box Corp

1298 McCarter Hwy

Newark, NJ 07104

YOU'LL ALSO NEED SHIPPING LABELS

Label Center

308 Washington

ST Louis, MO 63101

L & D Press

152 W 42nd St

New York, NY 10036

Labon of Hollywood

Box 54386

Los Angeles, CA 90054

C&J Fox & Co.

PO Box 6186

Providence, RI 02940

FOR LETTERHEAD PAPER: Try your local commercial printers first,

and then contact the following for the best prices:

National Engraving Co.

PO Box 2311

Birmingham, AL 35201

E. M Printing CO.

187 Conklin Ave

Brooklyn, NY 11236

FOR CIRCULAR PRINTING:

Stephen Gaffney

110 Ashburton Ave

Yonkers, NY 10701

White Oak Stationery

PO Box 429

Colesville, MD 20904

J. E Thomas Ent.

PO Box 253

Detroit, MI 48221

FOR TYPESETTING & GRAPHIC LAYOUT/DESIGN

Fitch Graphics

PO Box 76850

Atlanta, GA

30328

Graphics South

1348 Kings Hwy

Shreveport, LA 71103

Stern Graphics

335 Great Neck Rd.

Great Neck, NY 11021

FOR COPYWRITING HELP

Lee Howard

PO Box 1140

Clearwater, FL 33517

Grafix-One

947 Hickory RD

Hillsdale, MI 49242

FOR BOOKLET PRINTING

Champion Printing

PO Box 148

Ross, OH

45061

Speedy Printers

23800 Aurora Rd

Bedford Hghts, OH 44146

Dinner & Klien

PO Box 3814

Seattle, WA 98124

FOR HARDBACK PRINTING

Harlo Printing Co.

16721 Hamilton

Detroit, MI 48203

Automation Printing

PO Box 12201

El Cajon, CA 92022

IF YOU NEED BUSINESS CARDS

Paul K. Alexander

14504 Lanica Circle

Chantilly, VA 22021

Nancy Jo Laub

Stelle RR #1

Caberry, IL 60919

Caprice Printing

401 Cossen

Elk Grove, IL 600007

POSTERS

Ben & Sons Press

3513 W Lawrence

Chicago, IL 60625

As you can see, the mail order business is very closely tied in

with the printing business. Unless you have your own printing

plant, always shop around for the best prices and keep your

"production costs" in line.

For a complete listing of firms with products available on a

dropship basis for sale by mail, send $7 to the distributor who

supplied this report. Ask for item #629, American Dropshippers

Directory.

Once you've gotten your envelopes ready, and your circulars made

up, you'll need a potential customer list. Again, don't believe

the advertisements and "free" advice that states that all you

have to do is send your materials out to a "fresh opportunity

seekers" list. We have found that the best prospects are those

people who have purchased similar or related items.

Here again, Premier Publishers can help out. They generally

receive 2,000 new names each month. These names come from

Premier's national advertising...people who are interested in new

ways of making money...easier ways to build a mail order

business.

Certainly Premier responds to all these inquires, but they do not

offer the same items the various dealers and distributors are

offering. Premier offers their mailing lists for rental. Write

for current description of names which are available.

When selecting a supplier to work with in the mail order

business, always be sure they are quick to fill orders. Customer

complaints are the last thing you want, and poor service leads to

a dissatisfied and lost customers. Always be sure your supplier

"protects" your customer list, and always make sure he goes that

"extra mile" to work with you, and not just for his own profits.

This is the kind of service you want from your supplier.

Finally, you'll need to consider advertising the different

offerings you have for sale. We suggest that you start small with

a few experimental ads in your local paper or shopping news. Then

you can move on to the bigger publications such as GRIT, CAPPERS

WEEKLY, BUDGET ADS, FAMILY TRAVEL LOG, INSIDERS, AMERICAN

BUSINESS, SPARE TIME, MONEYSWORTH, etc.